Pulitzer Prize-winning journalist Nicholas Kristof talks about how he approaches writing about Africa.

When I tried to write about Darfur, I was frustrated by the lack of response. That drove me to research what creates empathy or moral engagement. It’s largely about two things: it’s about emotional connection with individual stories, and second it’s about a sense of hope that if one does something that there can be a different outcome. 

I think the humanitarian world needs to think more about storytelling and even marketing. It’s a word we associate with corporations, but at the end of the day it’s an awful a lot more important to market clean water or girls’ education than it is to market Coke.