ANGRY YOUNG PEOPLE LEAVE TV IN DROVES!
That's according to Shane Smith who built VICE from a scrappy Montreal punk magazine into what he calls the "Time Warner of the street". He and his global hipster crews, dispatched throughout 33 countries, claim to know what their audience wants. "Young people, the majority of our audience, are angry, disenfranchised, and they don't like or trust mainstream media outlets," Smith reported to The Guardian. But VICE has its detractors. Media critic David Carr of the New York Times relayed VICE's style as "putting on a safari hat and looking at some poop", while Dan Rather dismissed Vice as "more Jackass than journalism". Either way the revolution in journalism continues with old faithfuls like the NYT scrambling to catch up by publishing innovative features like Snowfall and OpDocs. Despite the naysayers of Smith's cocky, swashbuckling approach, is it possible that his buccaneering empire is on to something? With the VICE brand reportedly worth well-over a billion, certainly his shareholders must think so.