Spin Doctor or Truth Perpetrator?

"The media environment in which today’s great stories are delivered is sick. It’s fragmented, torn by revenue-seeking behavior, and frozen by paroxysms of schlock." - Douglas Crets, Community Stategist of Microsoft's BizSpark.

To all you content managers, communications directors, engagement strategists and social media gurus out there - are we a tool for the brand and a piece of the manipulative propaganda machine, or are we building a civilization's conscience?