Creative Forces Take On Child Predators with Sweetie

An amazing - and chilling - application of animation design for an advocacy campaign to stop child predators. Sweetie is a 10 year old from the Philippines, but unlike many child victims, she is an avatar for a team that trapped 1,000 predators in two months. Creator Mark Woerde eloquently explains, "this campaign has shown people in all creative industries, including advertising, that the world needs their skills and gifts to solve real global problems. Creativity is the key to progress and progress is desperately needed to get humanity out of the muck that we find ourselves in these days." More here: