O90 FRIDAY FAVES ∣ COFFEE VS GANGS

Comedian Bill Hicks is not a huge fan of marketing; however, if it's done with meaning and highlights companies that support community projects, why not? OKAHANDJA 90 recently returned from Guatemala's coffee highlands, working with the non-profit, The Coffee Trust. Coffee is a major economic force for many in Central America, but so is gang life. The coffee retailer Kenco released this promo Coffee vs Gangs, highlighting their involvement with a project that has seen 20 young people at risk of entering a gang and giving them education and training to become a coffee farmer. It's beautifully shot in Honduras. http://bit.ly/15nklWo