#TIPYOURCOFFEEFARMER

PROJECT

#TipYourCoffeeFarmer was an advocacy campaign held in select coffee cafes across the US to raise development funds for small scale Guatemalan coffee farmers who lost 75% of their income due to a devastating plant fungus that attacked their coffee crops. 

The campaign garnered over $100K in "tips" from coffee consumers and participating retailers within a year

TASK

Designed and strategized the campaign, producing all digital and print marketing materials - posters, postcards, brochures, buttons, videos and animation - in conjunction with a non-profit based in the US and Guatemala.

SERVICES

Print and Digital Design, Copywriting, Production of Animated Video, Email Campaign, and Offline and Online Community Outreach and Engagement Strategies in conjunction with US coffee retailers and development officers in Guatemala.

CLIENT

The Coffee Trust